Napier, nestled on the sun-kissed Hawke's Bay coast, is a vibrant gem that draws visitors with its unique blend of history, architecture, and natural beauty. Famous as the Art Deco capital of the world, the city was rebuilt in the stylish 1930s after the devastating 1931 earthquake – today, its bold façades and geometric flourishes are best appreciated through guided walking, vintage-car, or bike tours.
Stroll the bustling Marine Parade, a three-kilometre seaside promenade lined with Norfolk pines, gardens, monuments (like the famous Pania statue), a mini-golf course, aquatics complex, and the renowned National Aquarium of New Zealand, home not just to marine life but elf owls to kiwis, tuatara, penguins and more.
For panoramic vistas, hike or drive to Te Mata Peak near Havelock North, rising 339m above vineyards and farmland for sweeping views of the bay.
Just outside the city is Cape Kidnappers, a dramatic headland hosting the world's largest mainland gannet colony, reachable via scenic drives or guided wildlife tours.
Art Deco Walks/Tours
Napier is renowned for its Art Deco architecture, and guided tours offer a fascinating glimpse into the city's stylish 1930s rebuild following the 1931 earthquake. Visitors can explore the vibrant streetscapes on foot, by vintage car, or even in costume, learning about the history and design influences that shaped this unique coastal city.
National Aquarium of New Zealand
The National Aquarium of New Zealand in Napier is home to a fascinating range of marine and land animals, including sharks, stingrays, kiwi birds, and little penguins. Located on Marine Parade, it offers an engaging and educational experience for visitors of all ages, with walk-through tunnels and daily feeding sessions.
Marine Parade
Marine Parade in Napier is a scenic seaside promenade stretching along the waterfront, lined with gardens, public art, and iconic landmarks like the Pania of the Reef statue. It's a popular spot for walking, cycling, and relaxing, with attractions such as the National Aquarium, sunken gardens, and a children's playground all within easy reach.
Gannet Safaris
Gannet Safaris Overland offers an unforgettable 3-hour 4x4 adventure from Napier to Cape Kidnappers, bringing you within just a few metres of one of the world's largest mainland gannet colonies – over 20,000 birds nesting, diving, and performing their courtship dances in an untamed coastal setting. With knowledgeable, entertaining guides who share local history, conservation insights, and flora and fauna facts, it's consistently rated a top-tier wildlife experience.
Centennial Garden & Waterfall
Centennial Garden & Waterfall on Bluff Hill is a serene, man-made oasis just a short stroll from Napier's CBD, where a dramatic 40-metre waterfall cascades down a mossy limestone cliff into tranquil pools surrounded by lush, landscaped gardens. The peaceful setting – complete with benches, footbridges, and vibrant plantings – offers a perfect spot for relaxing, taking photos, or enjoying a quiet picnic in the heart of the city.
Hawke's Bay Cycle Trails
The extensive Hawke's Bay Cycle Trails around Napier offer over 200km of mostly flat, easy-to-navigate tracks winding through coastal scenery, wetlands, vineyards, and charming rural towns. Whether you're enjoying a leisurely ride along the Marine Parade waterfront or exploring cellar doors on the Wine Ride, these trails connect urban and natural attractions in a relaxed, family-friendly way.
Bluff Hill
Bluff Hill, also known as Mataruahou, is a steep promontory overlooking Napier and the bustling Port of Napier, featuring a scenic lookout built atop a historic World War II coastal defence battery. Accessible via a drive or a 4.4km loop walk, it rewards visitors with nearly 360° panoramic views across Hawke's Bay, the city, port, and, on clear days, even Cape Kidnappers.
Napier Urban Farmers' Market
The Napier Urban Farmers' Market springs to life every Saturday morning from 8:30am to 12:30pm in the heart of Napier's Clive Square, showcasing the region's best local and seasonal produce alongside artisan food stalls. It offers a friendly community vibe where you can meet the growers and makers, sip freshly roasted coffee, and stock up on everything from vegetables and eggs to preserves and baked treats.
Food & Wine Tours
Napier is at the heart of Hawke's Bay, one of New Zealand's premier wine regions, making it an ideal base for food and wine tours that showcase award-winning wineries and gourmet local produce. Visitors can enjoy guided tastings at historic vineyards like Mission Estate and Church Road, paired with artisan cheeses, fresh seafood, and seasonal delicacies.